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Leveraging digital publicity for your choir

Overview

As part of the content on Janis Cantabile, Leveraging Digital Publicity for your Choir is a podcast episode that features one of Australia’s leading symphonic choral conductors Andrew Wailes and his role as the publicity officer of the Melbourne University Choral Society (MUCS). Janis Cantabile is a personal website created for the University of Melbourne’s Writing and Editing for the Digital Media, with an aim of bringing digital marketing perspectives to the ever-changing music industry.

  • Audience
     

  • Role

  • Year

  • Publication

  • Grade

  • Music Lovers, Music Students & Marketers

  • Marketing Professional

  • 2021

  • UniMelb Assignment

  • Distinction

Choirs are run much like a business. To stand out from the competition and increase ticket sales, choirs should strive to develop a strong brand and establish relationships and trust with the target audiences. As the internet continues to revolutionise the music industry – choirs are utilising digital media to directly reach out and publicise their concerts and events to their audiences. In the first episode of Janis Cantabile Podcast, Janis talks to Australia’s renowned conductor Andrew Wailes about leveraging digital publicity and marketing for the Melbourne University Choral Society (MUCS).

Read the full content and transcript on Janis Cantabile.

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