Janis Cantabile

Overview

Janis Cantabile is a personal website created for the University of Melbourne’s Writing and Editing for the Digital Media. It integrates Janis’ marketing communications profession with her passion for music and aims to bring digital marketing perspectives to the ever-changing music industry. This website offers music marketing content such as insights into how musicians can market their work in the digital era.

Click the picture above to enter the website.

Rationale

To effectively communicate with my target audience regardless of music background, Janis Cantabile adopts a semi-formal and semi-personal style of language to create content that resonates with the audience while preserving objectivity.

As a down-to-earth and modest person, I have adopted a neutral colour palette for Janis Cantabile’s design to reflect my personality, creating a sense of friendliness, reassurance, contemporaneity, and warmth.

Janis Cantabile’s landing page welcomes visitors with an eye-catching banner that provides a general idea of the website, followed by the latest blog post and music excursions to explore further. The portfolio acts as a pathway page that leads visitors to the destination pages of my works. Finally, the About page introduces me based on my educational experiences and passion for music, calling for visitors to follow my social media and get in touch with me.

The overall user experience design remains concise but artistic and exciting, having intuitive
and easy navigation to translate my audience staying on the website.

Visit the website here.