MegaMode: Mega Burn & Bank 2024

In July 2024, we launched the Mega Burn & Bank marketing campaign at MegaMode. This campaign was designed to motivate our clients to stay active during winter by earning class credits for themselves and their friends to use in August. The primary objectives were to maximize class capacity in July, a month when many clients are typically away on holiday, and to boost visits and attract new clients in the following months.

As the Marketing Coordinator, I developed a comprehensive range of marketing materials to promote the campaign including an Instagram reel, Instagram stories, a poster, email newsletters, and social media content. I demonstrated my strong visual and design skills and effective marketing strategies through this campaign.

The campaign was a resounding success, achieving a high participation rate and significantly increased class attendance during July. This not only maximized our class capacity but also laid the groundwork for attracting new clients in the upcoming months.